Small businesses need to create a big impact with their marketing to stay ahead of the competition. However, in most cases, they have a limited marketing budget, finding it challenging to compete with bigger brands with a substantial marketing budget. 

On the surface, building a Facebook presence might look easy. Just share a few thoughts about one’s company and then move on. However, making our presence felt requires time and effort, apart from the strategic adjustment, monitoring and ongoing execution.

Emails are very powerful tools for marketing; 35 percent of customers who visit a website or purchase something do it by viewing an email. In fact, most people do not even bother opening them—that is how powerful email marketing can